a theatre without principle.

29 April, 2007

TaB

In researching the history, composition, and availability of TaB soda for next weekend's show, I found a sub-culture of people with a story well worth telling. In the 45 some years since its creation, the drink has spawned a cult following. It has been claimed to have "sass." Some have called it carcinogenic. Others have come to believe it is no longer produced; this apparently, is a myth. According to http://ilovetab.com/, "many people think that TaB was discontinued in the late 1980s, early 1990s, but TaB has been in continuous production since 1963." If you would like to sign a petition to save TaB, you can.

Next Sunday may be a busy day. If performers become available, it is likely that we will be producing "Reagan Game"--one of our earlier pieces, which is going through a second round of development. The show would begin at 8pm. If you have received an invitation, you know where it is being held. If you have not received an invitation and you believe this to be a mistake on our part, please contact us. We will do our best to accommodate as big of an audience as possible, but it will be difficult enough to find TaB for 25. Sunday is also the day of the intramural softball championship, and my team may be playing in it. Busy busy busy!


FRANCO

p.s. I knew about the quote below and was quite fond of it; however, I had always thought it was "Coke.*" For the purposes of this blog entry, I'm glad it's TaB.

“You can see a billboard for TaB and think: Nancy Reagan drinks TaB , Gloria Vanderbilt drinks TaB . Jackie Onassis drinks TaB, and just think, you can drink TaB too. TaB is TaB and no matter how rich you are, you can’t get a better one than the homeless woman on the corner is drinking. All the TaBs are the same. And all the TaBs are good. Nancy Reagan knows it, Gloria Vanderbilt knows it, Jackie Onassis knows it, Katharine Hepburn knows it, the baglady knows it, and you know it.”

- Andy Warhol from America


*TaB is a product and registered trademark of the Coca Cola family. So, in a way, Andy is talking about Coke. And I was right.

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